Support small businesses

by SBA Regional Administrator

Aikta Marcoulier, SBA Regional

Administrator and Wyoming

District Director Amy Lea

The Season of Small Business is an annual U.S. Small Business Administration (SBA) led campaign designed to drive Americans to shop at small businesses throughout the entire holiday season. The pandemic confirmed the essential role that small businesses play in our daily lives. The holiday shopping season is a crucial time for small firms that depend upon the boost in sales earned between Thanksgiving and New Year’s Eve. It sounds cliché, but locally owned small retailers and restaurants truly are the heart and soul of our cities and towns.

Not so long ago, it was an annual holiday tradition to travel downtown and shop at one of the many locally owned main street businesses. Brick-and-mortar businesses would promote their best deals of the year in hopes of luring shoppers to make a purchase, or at least browse their shelves full of merchandise.

Today, online shopping has quickly become the preferred way Americans buy their holiday gifts. Recent estimates show that more than 80 percent of shoppers make regular online purchases throughout the year. Given the dramatic shifts in the retail environment over the last twenty years, those holiday scenes and traditions are in danger of passing into the realm of nostalgic folklore.

To better compete, small business owners have become very innovative in the way they sell and promote their products and services. Today, most entrepreneurs have pivoted their traditional operating models to include e-commerce platforms and social media to meet the new demands of the online consumer. Some are even bringing back the retail traditions of the past by providing personalized one-on-one assistance to customers and the selling of locally produced niche items found nowhere else in town. Cottage businesses are starting in record numbers as people realize their dream of small business ownership can begin in their basement or garage.

The success of this year’s holiday shopping season will have a huge impact here in Wyoming and across the nation. Wyoming’s 78,000 small businesses generate almost 50 percent of the jobs in our state, employing 103,000 Wyomingites. As you shop locally at one of the 7,000 retail small businesses, you’re not only proving unique and memorable gifts, but you are also helping boost Wyoming’s economy and directly supporting local families. If you are leaning more towards creating memories verses traditional gift giving, consider one of the 4,000 small businesses in the state that offer entertainment or recreational activities.

Small businesses are the backbone of our democracy, and the solution to our most challenging economic problems. If you’re an entrepreneur and need advice, please consider exploring the tools and resources of the SBA and its partners. SBA’s resource partners include the Wyoming Small Business Development Center (SBDC) network (www.wyomingsbdc.org), a Women’s Business Center in Laramie (www.wyomingwomen.org), the Wyoming Apex Accelerator and SCORE. Each of these partners can help identify strategies to become more competitive and viable in what will likely be an ever-shifting business landscape.

In addition to our formal partners, small business owners can get involved with local support organizations such as chambers of commerce, business districts, and neighborhood associations. These organizations are actively involved in coordinating events and promotions to attract foot traffic to their small business members.

This holiday season, please join us in making at least one purchase from a locally owned small business in your city or town. These business owners are the true heroes of our communities, and they deserve our support, thanks, and appreciation.