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Three small billboards just west of Thermopolis will be getting an updated look this summer from members of the Smoking Waters Art Guild.
The Travel and Tourism Board approved funding for a number of events in their 2015-16 budget during their meeting Tuesday.
Three events new to the funding list were Smokin' Waters Golf Tournament, Main Street Oktobrewfest and 12 Days of Christmas.
Other events receiving funds include Hot Spot Car Rally, Gift of the Waters Pageant, Kiwanis Craft Fair, Thermopolis Cowboy Rendezvous PRCA Rodeo, Arts in the Park, Big Horn Basin Football Camp, Thermopolis Demolition Derby, 3-on-3, People of the Earth Days, Thermopolis Fire Department (Fourth of July fireworks) and Second Friday ArtStroll.
Tom Butler and Joe Moon, representing Smoking Waters Art Guild, presented a proposal to update the three small (4'x8'), brown billboards west of Thermopolis along Highway 120.
Board members approved a cost of $400 per billboard for an updated look. The work will be completed by the end of September.
Tony Nettles, owner of the new business going in where the old A&W was, will be working with the board to install a digital billboard on the property to help with signage for visitors coming into Thermopolis from the south.
According to Travel and Tourism director Amanda Moeller, the goal is to get some of the people to keep coming into town that are now taking the Canyon Hills Road cutoff.
The board discussed revamping the special event funding process. The board currently gives funds to a variety of events for their own individual advertising.
A plan is being considered to do more of the advertising for these events through Travel and Tourism in order to qualify for special package deals.
No action was taken but the idea will be revisited at a later meeting.
The board will be sponsoring the Keys To The Campaign again. They agreed there is a need for more winter promotions and Moeller will be looking for ideas.
Moeller will be doing marketing research on where guests are coming from and trying to determine what events are bringing hotel/motel guests to Thermopolis.
Board members approved a contract with the Thermopolis-Hot Springs Chamber of Commerce & Visitor Center for year round weekend staff for the Visitor Center.
The Travel and Tourism Board will compensate the Chamber of Commerce up to $6,300 annually for weekend staff.
The Chamber of Commerce will be responsible for hiring, training and supervising the weekend employees.
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